Consumer Awareness Grows Over the Internet
Earned media such as Google search, social media and online articles/content are the only growing influencers of consumer product awareness, according to Nielsen.
No growth in consumer purchase awareness across paid and owned media like TV, newspaper, paid advertising and in-store or brand web content.
Michelle Corsano Pellettier
Happy Monday!
Monday Coffee
Monday Coffee. Line ‘em up! Have a good one! Illustration by the talented Megan Hess.
I’m a big believer in luck - the harder you work, the luckier you become.
Jeannette Walls (via quotemadness)
Technology, travel, and other things that inspire me.
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